FLOWER BY KENZO POPPY BOUQUET‍

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2000. KENZO created the fragrance of a scentless flower whose sole language was its intense red color. Symbol of a strong and fragile beauty, the poppy is the emblem of FLOWER BY KENZO. A timeless powdery floral that has become an icon of perfumery. 

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2020. FLOWER BY KENZO reinvents itself in a new fragrance. The vibrant red poppy melds with the intensity of a bright pink and comes in a generous, oversized bouquet. FLOWER BY KENZO POPPY  

BOUQUET, a new floral Eau de Parfum that celebrates a contagious energy and the power to make the world more beautiful. 

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EXTRAORDINARY PERSISTENCE

“FLOWER BY KENZO POPPY BOUQUET. 
A fragrance that unites, that unifies city and  
countryside, freedom and delicacy.” 
Dora Baghriche

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CAPTIVATING TRAIL

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A bouquet with a fiery heart. A new fragrance composed four-handedly. Twenty years after the creation of FLOWER BY KENZO, Master Perfumer Alberto Morillas dreamed of a new florality in keeping with the iconic fragrance.

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He combined his know-how with the passion of young perfumer Dora Baghriche. Together, they reinterpreted the bold olfactory signature of FLOWER BY KENZO and imagined FLOWER BY KENZO POPPY BOUQUET.

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In tribute to KENZO’s Japanese roots, the fresh and juicy Nashi Pear introduces a truly pop floral explosion, made of voluptuous Bulgarian Rose, luminous Jasmine and sensual Gardenia. At the base, creamy accents of Al- mond Wood reveal a new intensity. A captivating trail. An extraordinary persistence.

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A COMMITTED POPPY

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KENZO PARFUMS is engaged in making the world more beautiful and selects raw ingredients from Firmenich’s NATURALS TOGETHER responsible program. A human adventure and long-term commitment to responsible supply chains. As well as partnerships with communities that grow, harvest and distil the most precious natural ingredients. Bulgarian Rose, the emblematic flower of FLOWER BY KENZO, comes from a responsible and sustainable sector of committed producers in Bulgaria who work every day to improve their environmental and social impact through numerous actions: development of a state-of-the-art irrigation system to reduce water losses, production of organic fertilizers from the remains of distilled flowers or active support to the gatherers and farmers.

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MAKE THE FLOWER BLOOM AGAIN

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An upright bottle with new freedom of expression. A new color-block poppy in a vibrant chromatic palette of red and pink. The perfect mix and match, a tribute to KENZO Fashion. One of the first couture houses to dare this duo of colors with style. One, two, three bottles of different sizes gathered side by side, and it is a graceful and generous bouquet, a joyful blossoming, a floral invasion...

THE COMMUNICATION: FLOWER BY KENZO POPPY BOUQUET

The poppy infuses its magic. The flowers multiply and transcend the frame, challenging conventions, stepping off the beaten track. It is an invasion of vibrant red, bright pink, exuberant petals that turn into a jungle of flowers. A floral frenzy bursting with joy and optimism.

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THE FILM

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A burst of blossoms floating freely. A suspended moment, an extraordinary bubble, beyond time. The FLOWER BY KENZO sphere unfolds its magical, re-en- chanting energy and offers its touch of happiness to the city and to life; a city for playground, with all its urban poetry. Kim Tae-ri, a FLOWER woman steeped in flowers, radiates her positive aura. The sphere vanishes, scattering its petals for a more beautiful world.

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KENZO fragrances are exclusively distributed by Rustan Marketing Corporation and available in leading department stores nationwide.

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