Created in 1985, ARTDECO is Germany's No. 1 makeup brand, commanding the top position in perfumeries, beauty salons, and selective department stores. Its dominance in the selective market began in 2001 and lies ahead of all international luxury brands. Expanding its influence across Europe and beyond, ARTDECO has become a leading force in premium retail, captivating customers worldwide. With a true cult following, the brand has secured its presence in over 70 countries, earning a strong retail presence and widespread acclaim.

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The secret of ARTDECO’s success stems from its unwavering dedication to meeting the needs of all women while maintaining uncompromising quality and affordable pricing. With ARTDECO, every beautician can effortlessly fulfill any clients' needs and create professional makeup looks as it embodies the individuality and exclusivity that discerning consumers seek from a premium retailer. Not only does it keep up with trends, but ARTDECO also ensures that customers have access to the newest must-have products at affordable prices. 

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CREATIVE ORIGINS 

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ARTDECO cosmetic Group was founded in 1985 with the objective of creating an appealing and high-quality range of decorative products for beauty therapists. Due to the unique assortment of refillable products, the brand became one of the most successful makeup collections in beauty salons throughout Europe within just a few years. Simultaneously, it became increasingly popular at perfumeries and selective department stores.

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In 2005, Helmut Baurecht, CEO and founder of ARTDECO cosmetic Group, received the prestigious 'Beauty World Cup' for his unique brand concept. This was followed by the 'A Life of Beauty Award' in 2007, recognizing his achievements in the professional cosmetics industry. 

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Once referred to as the 'Prince of the Niche,' he emphasized the brand's philosophy, “Our biggest success begins where the collections of international premium brands stop. Refillable and freely combinable eyeshadows, blushers, and special products that cover market niches and allow consumers to fulfill any of their individual wishes.

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Today, millions of women worldwide trust this unique German-made concept.

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BEAUTY IS ART 

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The slogan “Beauty is Art” is a wonderful symbiosis of the words BEAUTY and ART, which fully represents ARTDECO’s philosophy. With the brand’s diverse range of cosmetic products, it embodies BEAUTY perfectly as it offers ideal selections that cater to every customer’s needs and expectations. ARTDECO’s deep-rooted passion for ART serves as an essential milestone in the development of their concept as it inspires, influences, and even characterizes their creative work. ART is ingrained in ARTDECO’s DNA and symbolizes their identity. Even Helmut Baurecht invests strongly in art pieces, making it an integral part of ARTDECO’s company culture. Without this passion, they believe that they cannot be in business. 

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THE WORLD OF COLORS 

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ARTDECO incorporates a complete range of the most fashionable makeup products – from high-end makeup, over a diverse selection of lipsticks and glosses, as well as a multitude of mascaras, eyeliners, other best-selling eye cosmetics, and a colorful choice of nail lacquers.

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At the heart of ARTDECO's collection lies its iconic customizable system, which revolutionized the market for eyeshadows. Today, ARTDECO is synonymous with refillable products, many of which have become bestsellers of the ARTDECO line. It includes the environmentally-friendly and cost-effective refillable beauty boxes, where you can customize your own palette by combining your favorite colors and products such as eyeshadow, eyebrow powder, camouflage cream, or blush, plus an applicator like the Eyeshadow Double Applicator for Quattro Box. Inserting products into the beauty boxes is extremely easy thanks to its magnetic system.

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Complement your eyeshadow look with the perfect wing using the High Precision Liquid Liner. It’s a beginner-friendly liquid eyeliner pen with a high-tech tip for precise application. Transform your lashes with the vegan All-in-One Mascara. Whatever the occasion, this mascara is up to every challenge and leaves lashes looking long and voluminous with a gorgeous curl. Treat your beloved lashes and brows to some well-deserved styling. The vegan and transparent Clear Lash & Brow Gel gives the lashes a natural eye makeup look and protects sensitive lashes after putting on mascara. This gel can also be applied to the brows to add natural shine and hold them in place for a sleeker look. Shape and define your eyebrows with the vegan and waterproof Ultra Fine Brow Liner. Its thin tip creates extremely fine lines that mimic the individual brow hairs, making it suitable for all brow shapes and instantly making them appear much fuller. 

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Get irresistible lips with just one coat of the Perfect Color Lipstick. The revolutionary formula of this lipstick has been designed to perfection with rich color and selected nourishing ingredients such as hyaluronic acid and collagen to minimize wrinkles, have a plumping effect, and to make the lips smooth. Seal your lipstick in place with the kiss-proof Magic Fix. Its natural ingredients prevent lipstick from transferring or bleeding into fine lines around the lips so your lipstick will stay exactly where it belongs. Plump up your lips by adding a little spice to your makeup routine. The Hot Chili Lip Booster has a red pepper extract that adds maximum volume to the lips to leave them looking truly irresistible. Lip care doesn't always have to be boring. The Color Booster Lip Balm doesn't just richly nourish the lips with apricot kernel oil, peach extract, and precious plant oils, but also has a boosting effect with color-adapting pigments that adjust to the pH of your lips to enhance your natural lip color.

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Looking for a foundation that feels like a second skin? The vegan and oil-free Perfect Teint Foundation is infused with an extremely lightweight liquid formula containing extra-fine powder particles for absorbing excess oils, creating a flawless, naturally radiant complexion. To brighten your under eyes, the water-resistant and long-lasting Perfect Teint Concealer conceals under-eye circles, fine lines, and wrinkles, leaving the complexion looking more even with a fresh glow. To fix your makeup in place or just freshen up, the transparent 3 in 1 Make-Up Fixing Spray is your holy grail. It perfectly primes your skin for makeup and fixes it in place for a longer, gorgeous glow even while you’re on the go. Add Camouflage Cream to a custom palette to create a look that suits you. It’s a full-coverage and extremely long-lasting foundation that is excellent in concealing skin imperfections, which makes it ideal for special occasions. To make your Camouflage Cream waterproof, add a thick layer of the Fixing Powder with a brush or powder puff. It’s a special transparent makeup fixing powder compact that acts as a protective shield, setting the cream in place and preventing it from smudging after contact with water. 

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The ARTDECO experience is not complete without nail polish. Transform your nails into true works of art with the Art Couture Nail Lacquer, an extremely high-tech nail polish with vibrant shine, excellent coverage, quick-drying, and long-lasting formula. Its innovative perfect coat brush makes the nail lacquer easy to apply. In addition, the bottle has a patented, dual-seal system that prevents the nail polish from drying out. 

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Express your unique style and create stunning looks from eyes to lips to face and nails with ARTDECO’s range of cosmetics. 

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ARTDECO is exclusively distributed by Rustan Marketing Corporation and is available in-store at Beauty Bar, Central Square BGC, The Landmark Makati, Lazada, and Shopee.

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For instant updates, follow ARTDECO Philippines on Facebook, Instagram, and TikTok.