Givenchy
Givenchy Launches Two New Scents that Evoke Modern Elegance and Playful Energy
August
2019
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GIVENCHY LAUNCHES TWO NEW SCENTS 

THAT EVOKE MODERN ELEGANCE AND PLAYFUL ENERGY

Givenchy’s singular elegance is very modern, combining spirited irreverence with timeless chic, classicism with audacity.  Aiming for simplicity and sumptuousness, the brand cultivates its creativity with a sense of understatement.  The brand’s two new scents convey exactly that, and more.  

Live Irrésistible Rosy Crush  

A daringly bold pink new variation and the most mischievous perfume in Live Irrésistible line.

This concentration of optimism cheekily flouts all the rules to unsettle sweet rosy pinks.  It’s not just a colour, it’s a state of mind: that of a young woman who’s full of confidence and still has all the enthusiasm and spontaneity of her childhood. 

Guided by instinct, she does as she pleases and follows her heart, which beats ever faster, matching her intense joie de vivre.  Feminine, spontaneous and playful, the heroine of Live Irrésistible Rosy Crush embraces positivity; her laugh is her weapon and her thirst for life enhances her beauty! 

Rose, the signature scent of the Irrésistible line, has taken a vibrant, bursting turn in this new variation. This fierce rose blends with pink and goji berries to subtly spice up the fragrance, while the patchouli-based chypre accord makes this floral bouquet irresistibly feminine.

Just like its captivating heroine, Live Irrésistible Rosy Crush reveals an abundance of vivid, powerful petals for even more boldness and femininity, with energy that is contagious and simply irresistible.  

Gentleman Givenchy Cologne

A cologne with a sophisticated, ultra-modern and explosive freshness that creates a frisson of excitement.

Fresh and unexpected, a real jolt of daring and vitality, this is the fragrance of a free spirit who has decided to follow his own rules.  Masculine yet gentle, smoldering yet tender. Because he cultivates the art of being himself, with all his spontaneity, the Givenchy gentleman is not afraid of paradoxes. That is what gives him his charm, and the sheer irreverence of his explosive sensuality.

After the Eau de Toilette and Eau de Parfum, this new olfactory interpretation embodies the Givenchy gentleman’s rebellious spirit, as well as his natural unruliness and irreverence.  Determined to have all those he comes across follow in his wake, he leaves a signature trail of a literally refreshing freedom.

A new symphony composed around iris, Gentleman Givenchy Cologne is an original and startling new fragrance built from strength and elegance. An overdose of citrus notes – bergamot, lemon and petitgrain – introduces a reckless, almost biting energy. While rosemary, another essential ingredient in colognes, boosts the  liveliness of the opening notes. Powdery notes of iris, an iconic flower that never goes out of style, feel lighter and more daring. Gentleman Givenchy Cologne also asserts its personality through a raw and timeless vetiver. While a touch of ambroxan, and enveloping velvety musks, finish off the composition of this unique cologne. With insolence. And style.

Live Irrésistible Rosy Crush is available in 30ml and 75ml Eau de Parfum spray bottles.  Gentleman Givenchy Cologne is available in 50ml and 100 ml Eau de Toilette bottles.

Givenchy Parfums is exclusively distributed by Rustan Marketing Corporation and available in Rustan’s, SM Store , Landmark and Robinsons Department Stores.