Maidenform, the iconic lingerie and shapewear label, launches hot new looks that celebrate the modern woman who takes over the world in style. As it continues to embrace the evolving beauty of the female form, the brand introduces pieces that allow you to be sexy while you get down to business. The world can’t stop you from reaching the top, and neither should your intimates. 

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Featuring three new products designed with style and comfort in mind, the new collection uses technology and premium fabrics that showcase your natural form without holding you back.

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Maidenform® Love the Lift Push Up and In Strapless Bra

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This sexy new strapless bra is engineered to lift up and push in—exactly what you need to show off your shape, whether you’re dressed for success or for a party. It lets you achieve the perfect cleavage without the hassle of having to tug it up every five minutes because it’s made to stay in place. To give you the most comfortable, secure fit ever in a strapless bra, the Love the Lift Push and In Strapless Bra is crafted with a wide banded frame and all-around silicone strip, and smooth underwire cups with demi-coverage. This also features a 12-way adjustable straps so you can wear it under every possible outfit: off shoulder, halter, tank, tube top—name it, wear it!

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Maidenform® One Fabulous Fit™ 2.0 Tailored Demi Underwire Bra

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T-shirts have never looked so sexy. One Fabulous Fit™ 2.0 Tailored Demi Underwire Bra is a t-shirt bra that features a modern cup shape and open neckline that provide the perfect amount of coverage. Smartzone seamless cups uplift, support, and shape where you need it most, with no cup lines showing under your tees. Its straps convert from traditional to criss cross style for wardrobe versatility, and its satin-soft smooth fabric provides 24/7 comfort.

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Maidenform® Cover Your Bases Smoothing Boyshort

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We got everything covered! With its cooling moisture management and a SmoothTec® waistband, Maidenform’s Cover Your Bases Smoothing Boyshort features a self-lined waist and leg openings that won’t roll or dig. It’s also designed with a soft microfiber body that smooths onto skin, while providing extra tummy control for a slimmer silhouette. Its seamless fabric keeps you cool, comfy and stylish - all you can ask for.

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Maidenform is exclusively distributed by Rustan Marketing Corporation and available in the following stores: Rustan’s Makati, Alabang Town Center, Shangri-la ,Gateway and Cebu; Landmark Makati, Trinoma and Alabang; SM Store in Makati, Megamall, Mall of Asia, North Edsa, Aura, SM Cebu, and SM Davao, and Zalora.

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